The Information Product Canvas and Brief templates are ways of lightly documenting:

  • The business outcome or benefit that will be achieved by using the Information Product;
  • The action that will be taken as a result of the Information Product;
  • The business questions that will be answered by using the information;
  • The data-driven business processes that create the data required to deliver the Information Product;
  • The audience (persona‚Äôs) that will use it;
  • The visualisations or other ways it might be delivered;
  • The features the users will require when accessing the Information Product.

Each of these are defined by leveraging other AgileData patterns such as Event Modelling, Story Boards and Wireframing,

Canvas vs Brief

[explain the difference between canvas and brief]


Read about the Information Product Canvas Components

Read about when to create or iterate a Data Product canvas and Brief





You can download the Information Product Canvas Template in a variety of formats here.



[Describe and Link to brief]